Will Agencies Become Publishers?
A few years ago, when I was doing presentations about web 2.0, I had a deck about the democratization of media. It was the usual stuff I like to call "media Marxism" (aka social media): how the means...
View ArticleTen Years of "This Will Be The Year Of"
"2000 will be the year of free Internet" (IDC)"2001 will be the year of the Internet appliance." (Chicago Tribune).read more
View ArticleWireless Power Lightens Up Cereal Boxes
"eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the...
View ArticleInfluence Is Not Star Juice
"Influentials" is a funny word that makes me think of someone sick with influenza, with a runny nose and a feverish delirium. That aside, Merriam-Webster offers an amusing definition of influence as...
View ArticleGame-Based Marketing: Book Review
Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it. ***read more
View Article20 Useful Tools
A collection of assorted tools that make my work easier: 1. Instructions for adding bookmarklets to Safari on iPad 2. Vi.sualize.us - bookmark pictures you find online via a browser plug-in; no...
View Article"The Future of Advertising" Speech by P&G's Ed Artzt, 1994
On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely...
View ArticleKinect to Power TV Ads, Billboards
A Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to TV ads served through Xbox.Would one have to be standing up for this? Are people's living spaces spacious enough to...
View ArticleWill Daily Deals Turn Newspapers Around?
"Groupon is Hastening the Demise of the Newspaper Industry," wrote a daily deals trade pub in April. It could be the other way around.read more
View ArticleY Combinator Ad Innovation Conference: What Stuck
As part of Hill's Beacon initiative, I traveled to the Y Combinator'sAd Innovation Conference earlier this week to watch some 20 YC-funded start-ups present their technologies to a roomful of ad...
View ArticleClotaire Rapaille Patents "Before And After" Ads
ClotaireRapaille, the author of The Culture Code who was featured in the PBS documentary The Persuaders, is the inventor behind the patent for "Advertisement for Leather Clothing" granted in 2005. read...
View ArticleIn Memoriam: Kodak Scenic Spots
I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing...
View ArticleFuture: The Pirate Bay Loads Up on Physical Goods
Not science fiction anymore, this: "Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real." The Pirate Bay is opening a new category...
View ArticleWhy Facebook Will Do Search and Why Google Needs Social
Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not,...
View ArticleI miss my old media
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that...
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